About this episode

This episode analyzes the findings from Flodesk's 2026 Email Marketing Trends Report to provide insights on effective email marketing strategies for eCommerce businesses.

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we’ve all heard for years. In this episode, I’m breaking down the data through an eCommerce lens and digging into: Whether image-heavy emails actually hurt deliverability What segmentation really means for product-based businesses The subject line tactics that may, or may not, matter Which “spam words” are actually worth worrying about What the data says about the best days and times to send Why some list-growth and automation findings are a little misleading The email metrics I think matter more than opens and clicks You’ll also hear why some of the tiny email optimizations people obsess over probably matter a lot less than you think, and what I’d prioritize instead if your goal is actually making more sales from email. If you’ve ever wondered whether you’re sending at the wrong time, using too many images, overthinking your subject lines, or following outdated email marketing advice, this episode will give you a much better framework…

People in this episode

Host: Jessica Totillo Coster

Topics covered

• email marketing
• eCommerce
• email deliverability
• email segmentation
• email subject lines
• email metrics

Keywords

• email marketing strategy
• email campaigns
• deliverability
• segmentation
• subject lines
• spam words
• list growth
• automation
• email metrics

Mentioned in this episode

Organizations: Flodesk

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