About this episode

The episode discusses the necessity of human judgment and cultural insights in driving genuine innovation beyond just outputs from LLMs.

In this Future Proof episode, Dr Nicki Morley, Global Innovation Lead at Kantar and Dr Angad Chowdhry, Co-Founder & CPO at Quilt.AI, unpack why genuine innovation demands more than fast outputs from LLMs. They explore how cultural sensing, behavioural fuels and frictions, and multisource signal intelligence reveal the collision zones where breakthrough opportunities emerge, and why human judgment is still essential to shaping concepts that are meaningfully differentiated and commercially real. They also share how the Kantar × Quilt.AI partnership brings these capabilities together, closing the loop from signal to opportunity spaces to concepts with rigour and transparency.  Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Guests: Dr Nicki Morley, Dr Angad Chowdhry

Topics covered

• AI
• innovation
• cultural sensing
• human judgment
• signal intelligence

Keywords

• AI
• innovation
• cultural sensing
• human judgment
• signal intelligence
• Kantar
• Quilt.AI

Mentioned in this episode

Organizations: Kantar, Quilt.AI, Kantar × Quilt.AI, Saïd Business School, Oxford University

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