Beyond LLMs: where AI, Culture and Humans Redefine Innovation
From Future Proof by Kantar & Saïd Business School, Oxford University
March 23, 2026 · 43 min
About this episode
The episode discusses the necessity of human judgment and cultural insights in driving genuine innovation beyond just outputs from LLMs.
In this Future Proof episode, Dr Nicki Morley, Global Innovation Lead at Kantar and Dr Angad Chowdhry, Co-Founder & CPO at Quilt.AI, unpack why genuine innovation demands more than fast outputs from LLMs. They explore how cultural sensing, behavioural fuels and frictions, and multisource signal intelligence reveal the collision zones where breakthrough opportunities emerge, and why human judgment is still essential to shaping concepts that are meaningfully differentiated and commercially real. They also share how the Kantar × Quilt.AI partnership brings these capabilities together, closing the loop from signal to opportunity spaces to concepts with rigour and transparency. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Guests: Dr Nicki Morley, Dr Angad Chowdhry
Topics covered
- AI
- innovation
- cultural sensing
- human judgment
- signal intelligence
Keywords
- AI
- innovation
- cultural sensing
- human judgment
- signal intelligence
- Kantar
- Quilt.AI
Mentioned in this episode
Organizations: Kantar, Quilt.AI, Kantar × Quilt.AI, Saïd Business School, Oxford University
More episodes of Future Proof
- Kantar BrandZ 2026: A conversation with Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated · May 21, 2026 · 36 min
- Kantar BrandZ 2026: A conversation with Esi Eggleston Bracey, Marketing Leader · May 21, 2026 · 29 min
- Kantar BrandZ 2026: A conversation with Brett Hannath, Chief Marketing Officer, Intel · May 21, 2026 · 35 min
- Kantar BrandZ 2026: A conversation with Drew Panayiotou, Chief Marketing Officer, Keurig Dr Pepper · May 21, 2026 · 26 min
- Kantar BrandZ 2026: A conversation with Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal · May 21, 2026 · 31 min
- Kantar BrandZ 2026: A conversation with Michael Manske, Chief Brand, Marketing and Communications Officer, Polestar · May 21, 2026 · 25 min
Explore listener stats, chart rankings, contacts and more on the Future Proof podcast page.