About this episode

The episode explores how behavioral fuels and frictions influence innovation success and consumer adoption.

Great innovation isn’t just about what you build - it’s about how consumers experience, interpret and adopt it. In this episode of  Future Proof podcast , Dr Nicki Morley, Global Innovation Lead at Kantar, is joined by Richard Shotton, author of ‘ Hacking the Human Mind’,  to explore how behavioural fuels and frictions shape innovation success, from identifying opportunities early to driving real adoption.  Through evidence-backed insights and real examples, they unpack why consumers don’t always act on good ideas, and how innovators can design with human behaviour in mind.   Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Dr Nicki Morley

Guest: Richard Shotton

Topics covered

• innovation
• consumer behavior
• behavioral economics
• adoption
• design thinking

Keywords

• innovation
• consumer experience
• behavioral fuels
• frictions
• adoption
• design
• human behavior

Mentioned in this episode

Organizations: Kantar

Books & works: Hacking the Human Mind

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