Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks

About this episode

The episode explores how behavioral fuels and frictions influence innovation success and consumer adoption.

Great innovation isn’t just about what you build - it’s about how consumers experience, interpret and adopt it. In this episode of  Future Proof podcast , Dr Nicki Morley, Global Innovation Lead at Kantar, is joined by Richard Shotton, author of ‘ Hacking the Human Mind’,  to explore how behavioural fuels and frictions shape innovation success, from identifying opportunities early to driving real adoption.  Through evidence-backed insights and real examples, they unpack why consumers don’t always act on good ideas, and how innovators can design with human behaviour in mind.   Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Dr Nicki Morley

Guest: Richard Shotton

Topics covered

• innovation
• consumer behavior
• behavioral economics
• adoption
• design thinking

Keywords

• innovation
• consumer experience
• behavioral fuels
• frictions
• adoption
• design
• human behavior

Mentioned in this episode

Organizations: Kantar

Books & works: Hacking the Human Mind

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