About this episode

The episode explores how Little Moons leverages human insights and AI to drive innovation and competitive advantage.

In this episode, Nicki Morley, Global Innovation Lead at Kantar, and Little Moons’ Ross Farquhar discuss how Little Moons turns early-stage ideas into high-impact innovation by designing for occasions, not categories, and acting fast in the market to learn and iterate. Ross Farquhar shares how strong brand guardrails make innovation purposeful while the team experiments, tests, and scales new concepts at speed. He also unpacks how AI accelerates trend discovery and early exploration, with human judgment shaping what truly becomes a breakthrough. A sharp look at modern innovation discipline, where agility, insight, and smart tools create genuine competitive advantage.  Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Guests: Nicki Morley, Ross Farquhar

Topics covered

• innovation
• AI
• market agility
• brand strategy
• human insights

Keywords

• innovation
• AI
• market learning
• brand guardrails
• trend discovery

Mentioned in this episode

Organizations: Kantar, Little Moons, Saïd Business School, Oxford University, Acast

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