About this episode

This episode discusses the evolving landscape of shopper marketing in the ready-to-drink beverage sector.

In this episode of Kantar's Future Proof podcast, Jane Ostler speaks with Sian Davies, Global Consumer Planning Lead, Ready to Drink at Diageo, and Jauneen Tarin, Head of Shopper UK at Kantar, to discuss the evolving landscape of shopper marketing.   From the evolution of shopper behaviour and the impact of digital channels to the critical role of leadership and culture, this episode is packed with practical examples and forward-looking perspectives on winning in the fast-changing world of ready-to-drink beverages.  Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Jane Ostler

Guests: Sian Davies, Jauneen Tarin

Topics covered

• beverage marketing
• shopper behavior
• digital channels
• leadership
• culture
• ready-to-drink beverages

Keywords

• shopper marketing
• beverage industry
• digital marketing
• consumer behavior
• leadership

Mentioned in this episode

Organizations: Diageo, Kantar, Acast

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