#102 - Growing a Real Estate Business From the Ground Up

#102 - Growing a Real Estate Business From the Ground Up

From Get Keen by Daniel Lee

March 3, 2026 · 35 min · Episode 103

About this episode

In this episode, Dan and Jess discuss the key elements for successfully launching a real estate agency and the common pitfalls to avoid.

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan and Jess break down what actually drives a successful agency launch and the patterns shared by the top performers. In this episode, you’ll hear: ◼️ The dollar‑productive habits new principals must protect ◼️ Why structured, slow growth outperforms fast hiring ◼️ The systems and people that prevent chaos as you scale ◼️ The blind spots agents face when shifting from salesperson to owner Timestamps: 00:00:00 - Introduction 00:03:37 - Jess Wagner's Early Career and Experience 00:05:01 - Three Common Themes in Successful Agencies 00:06:14 - Importance of Dollar Productive Activities 00:07:14 - Investing in the Right People and Systems 00:08:08 - Challenges for Agents Starting Their Own Business 00:09:42 - Common Blind Spots for New Agency Owners 00:11:10 - Financial Planning and Growth Timelines 00:13:33 - Importance of Having a Front Runner in Rentals 00:14:33 - Non-Negotiable Legal and Financial Foundations 00:15:15 - Branding and Digital Presence…

People in this episode

Host: Daniel Lee

Guest: Jess Wagner

Topics covered

  • real estate business
  • agency launch
  • successful habits
  • growth strategies
  • branding
  • marketing

Keywords

  • real estate
  • business growth
  • agency success
  • financial planning
  • marketing strategies
  • leadership
  • branding

Mentioned in this episode

Organizations: Plum Partners

More episodes of Get Keen

Explore listener stats, chart rankings, contacts and more on the Get Keen podcast page.