Getting to Hell Yes! Live with Dave Marcinkowski

Getting to Hell Yes! Live with Dave Marcinkowski

From Getting to "Hell Yes!". by Guillermo Salazar

April 16, 2026 · 58 min · Season 3 · Episode 15

About this episode

Dave Marcinkowski discusses his transition from operator to tech innovator in the multifamily sector after selling his management company to Greystar.

What happens when a 11,000-unit operator sells to Greystar and doubles down on PropTech? In this episode of Getting to Hell Yes , host sits down with Dave Marcinkowski , co-founder of Madeira Residential and founder of Quext Smart Apartment Solutions , for a high-energy conversation about the future of multifamily operations, technology adoption, and what it really means to let go of something you built. Dave's journey from bookkeeper to co-founder is remarkable on its own but what's even more compelling is what happened after he sold Madeira's management company to Greystar. Freed from day-to-day operations, Dave is now all-in on the tech revolution reshaping multifamily and he's got a front-row seat, a sandbox of 11,000 units, and zero patience for legacy systems that don't play nice with each other. This episode is a masterclass in operator-to-owner evolution, the PropTech buy cycle, and why the next wave of innovation won't come from the top down, it'll come from the maintenance tech with a better idea. 💡 If you're an operator, asset manager, or PropTech founder trying to crack the multifamily market, Dave's perspective is the inside lane you've been looking for. 🎙️ Topics…

People in this episode

Host: Guillermo Salazar

Guest: Dave Marcinkowski

Topics covered

  • multifamily operations
  • technology adoption
  • PropTech
  • operator-to-owner evolution
  • data flow
  • smart apartments

Keywords

  • PropTech
  • multifamily
  • technology
  • data moat
  • smart apartments
  • AI
  • legacy systems

Mentioned in this episode

Organizations: Greystar, Madeira Residential, Quext Smart Apartment Solutions

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