Getting to Hell Yes! Live with Jess Tierney from Verifast

Getting to Hell Yes! Live with Jess Tierney from Verifast

From Getting to "Hell Yes!". by Guillermo Salazar

April 19, 2026 · 1h 1m · Season 3 · Episode 16

About this episode

Jess Tierney shares her journey from leasing agent to CIO at Verifast, discussing challenges in multifamily housing and innovative solutions for fraud prevention.

From leasing agent to CIO, what does it take to climb every rung of the multifamily ladder? In this episode of Getting to Hell Yes , host sits down with Jess Tierney , CIO of Verifast , for one of the most wide-ranging, eye-opening conversations the show has ever had. Jess didn't just work in multifamily, she lived it across 14 markets, every asset type, and every operational pain point imaginable. From lease-ups to renovations to fraud prevention, she's seen it all. But this isn't just a career story. It's a masterclass in what happens when an operator's mind meets a technology leader's role. In under two years at Verifast, Jess went from Director of Integrations to VP of Product to CIO and she's brought that same relentless "touch everything, question everything" energy to tackling one of multifamily's fastest-escalating challenges: fraud . With fraud detection becoming an arms race between operators and bad actors, Jess unpacks how Verifast is using biometric identity verification to fight back and why the answer to smarter leasing starts with cleaner data, better integrations, and getting out of the "that's just how we do it" mindset. 💡 Whether you're in operations, tech, or…

People in this episode

Host: Guillermo Salazar

Guest: Jess Tierney

Topics covered

  • career progression
  • fraud prevention
  • biometric identity verification
  • multifamily housing
  • technology in operations

Keywords

  • multifamily
  • fraud detection
  • biometric verification
  • technology leadership
  • data integration

Mentioned in this episode

Organizations: Verifast, Chadwell Supply

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