Building an 80-Year Brand That Still Feels Personal with Jennifer Schuler of Handel’s Homemade Ice Cream
About this episode
Jennifer Schuler discusses the elements that drive guest experience and brand loyalty in the restaurant industry.
Send us Fan Mail Jennifer Schuler, CEO of Handel’s Homemade Ice Cream and former CEO of Wetzel’s Pretzels, joins Zack Oates to talk about what really drives guest experience today. She shares why people are craving in-person connection more than ever, how small “micro moments” shape loyalty, and where restaurants go wrong with technology. From building an 80-year brand to scaling with intention, Jennifer explains how product quality, human connection, and disciplined operations work together ...
People in this episode
Host: Zack Oates
Guest: Jennifer Schuler
Topics covered
- guest experience
- brand building
- in-person connection
- technology in restaurants
- loyalty
- product quality
Mentioned in this episode
Organizations: Handel’s Homemade Ice Cream, Wetzel’s Pretzels
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