Features vs Products: What Restaurant Leaders Keep Getting Wrong with Atul Sood of Curry Up Now

Features vs Products: What Restaurant Leaders Keep Getting Wrong with Atul Sood of Curry Up Now

June 29, 2026 · 18 min

About this episode

Atul Sood discusses the importance of relationships between restaurant operators and technology providers.

Send us Fan Mail Atul Sood, Chief Business Officer at Curry Up Now, joins Zack Oates to discuss the evolving relationship between restaurant operators and technology providers. Drawing from leadership roles at McDonald's, Kitchen United, and across the food tech ecosystem, Atul shares why relationships still matter, how operators should evaluate technology partners, and why the future belongs to companies that solve real problems rather than simply adding features. Zack and Atul discuss: Why ...

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