The Secret Behind Viral Restaurant Content with Sullivan Finlay

The Secret Behind Viral Restaurant Content with Sullivan Finlay

July 13, 2026 · 20 min

About this episode

Sullivan Finlay joins Zack Oates to discuss the importance of authenticity and storytelling in creating viral restaurant content.

Send us Fan Mail Sullivan Finlay joins Zack Oates to explore why authenticity, consistency, and relatable storytelling matter more than ever in today's social media landscape. After leaving a career in accounting and enterprise software, Sullivan built a full-time career creating comedy that resonates with millions by capturing the realities of corporate life. Along the way, he's learned valuable lessons that apply far beyond comedy—including how restaurant brands can create content that peop...

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