The Brand That Made Messy Tacos Go Viral with Lance Salsman

The Brand That Made Messy Tacos Go Viral with Lance Salsman

June 22, 2026 · 21 min

About this episode

Lance Salsman discusses scaling Mike’s Red Tacos while focusing on guest feedback.

Send us Fan Mail Lance Salsman, SVP of Operations at Mike’s Red Tacos, joins Zack Oates to talk about scaling an experiential restaurant brand while staying obsessed with guest feedback. From his early days working at Pizza Hut as a teenager to leading operations at some of the biggest taco and pizza brands in the country, Lance shares what it takes to build systems that support both team members and guests. Zack and Lance discuss: How Mike’s Red Tacos built a cult-like following Why gue...

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