Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves

Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves

March 3, 2026 · 12 min · Episode 103

About this episode

The episode discusses the importance of creating content that reflects the audience's identity to enhance engagement.

I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply consume instead of content they actually see themselves in. Taste driven content goes beyond simple product recommendations, it directly taps into our identities of who we are and who we want to be. So next time you start to tap post, I want you to ask yo...

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