About this episode

This episode discusses how independent consultants can identify and connect with their dream clients.

Ask most consultants who their dream client is. One of two things happens. They're stumped. The question surprises them. Some have a general sense of who they work with, but a specific dream client? They've never seriously gone there. Or they know the answer immediately. And then they follow it with "but that's not realistic." Both responses come from the same place: the belief that access isn't something you control. So either you don't bother defining the target, or you define it and ...

People in this episode

Host: Melisa Liberman

Topics covered

• independent consulting
• dream clients
• client acquisition
• business strategy
• target audience

Keywords

• consulting
• dream clients
• client calendars
• business growth
• entrepreneurship

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