Fabian Geyrhalter builds and launches successful brands
About this episode
Rob Meyerson and Fabian Geyrhalter discuss the balance of innovation and foundational rules in brand strategy.
Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape. Today's episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purposefully small consultancy based in Los Angeles." Fabian is a brand strategist and creative director and host of the Hitting the Mark podcast. He's also written several best-selling books, including How to Launch a Brand and The Brand Therapy Book. Lastly, Fabian is founder of Toneoptic, which we discuss on the show. Fabian was a guest on season two of How Brands Are Built, and I had a great time talking to him again. I hope you enjoy the conversation as much as I did. To learn more about Fabian, visit www.finien.com . From there, you'll find links to his podcast and books. For Toneoptic, visit www.toneoptic.com .
More episodes of How Brands Are Built
- Alex Foss says good research starts with good questions
- Robin Goffman is all in on Designing Brand Identity
- The Q&A episode
- Jacob Cass ran a wildly successful summit
- Alex Center links package design to fashion
- Designing Brand Identity book launch at Noise 13
Explore listener stats, chart rankings, contacts and more on the How Brands Are Built podcast page.