Season four wrap-up: How brands (and branding professionals) can do good
About this episode
The season four wrap-up discusses how branding professionals can contribute positively in the wake of social issues.
It's the summer of 2021—one year since the murder of George Floyd . And if you're wondering what that has to do with the season-four wrap-up of a podcast about branding, let me tell you: in early 2020 I had a plan for season four of How Brands Are Built. But in the wake of George Floyd's murder and protests around the world, my plan changed a bit. 2020 was already a pretty awful year for most people, and it just seemed to be getting worse and worse. So I started thinking about whether there was a way I could use this little platform of mine to do some good—or at least talk about something positive. That led me to reach out to my most diverse set of guests yet, starting with Dr. Jason Chambers , who talked about the origins of racist brand names and what to do about them. I talked to female agency founders like Dava Guthmiller of Noise 13, Sunny Bonnell of Motto, and Emily Heyward of Red Antler about how they got started and the role of diversity in their agency cultures. The season ended with a two-part episode featuring Brian Collins and his agency's design apprentice, Diego Segura , who told me about one way to create opportunities for talented, but less privileged, designers…
More episodes of How Brands Are Built
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- Robin Goffman is all in on Designing Brand Identity
- The Q&A episode
- Jacob Cass ran a wildly successful summit
- Alex Center links package design to fashion
- Designing Brand Identity book launch at Noise 13
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