How to: build a truly consumer-led business, Nick Croft-Simon, White Rabbit
About this episode
Nick Croft-Simon discusses building a consumer-led business with a focus on agility and data-driven decisions.
Nick Croft-Simon, is the co-founder & CEO of White Rabbit, the UK’s largest gluten free pizza brand & the No.1 contributor to growth in the category. But this is a conversation about more than pizza. It’s about how to build a truly consumer-led business. From building their own gluten free bakery to making the controversial data-led decision to introduce meat SKUs after starting as veggie and vegan this episode is about ownership, agility and listening hard when your cust...
People in this episode
Host: Juliet Fallowfield
Guest: Nick Croft-Simon
Topics covered
- consumer-led business
- entrepreneurship
- agility
- data-driven decisions
- food industry
Keywords
- consumer-led
- business
- gluten free
- pizza
- entrepreneurship
- data-driven
- agility
Mentioned in this episode
Organizations: White Rabbit
Products: gluten free pizza
Places: UK
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