How to use social media to grow your business, Sophie Paterson Interiors
From How To Start Up by FF&M by Juliet Fallowfield
February 10, 2026 · 39 min · Season 14 · Episode 3
About this episode
Sophie Paterson discusses her strategic use of social media to grow her interior design business.
Today on How To Start Up, I’m joined by Sophie Paterson, founder of the internationally recognised design studio Sophie Paterson Interiors. Since launching her studio in 2008, Sophie has completed over 80 luxury projects worldwide but it’s her strategic use of social media that transformed her business into the global brand it is today. With more than 1,000,000 followers across Instagram, YouTube and TikTok, Sophie has built a loyal international audience, opened doors to collaborations...
People in this episode
Host: Juliet Fallowfield
Guest: Sophie Paterson
Topics covered
- social media
- business growth
- interior design
- branding
- entrepreneurship
Keywords
- social media
- business growth
- interior design
- Sophie Paterson
- branding
Mentioned in this episode
Organizations: Sophie Paterson Interiors
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