How to make podcasting work for your business with Samantha Cusick
About this episode
Samantha Cusick discusses how podcasting can enhance brand trust and community while positioning entrepreneurs as authorities in their fields.
Samantha Cusick is one of the most recognisable voices in hair & uses podcasting to deepen brand trust, create community, as well as accidentally open doors commercially & position herself as an authority in a crowded market. In this episode, we unpack what podcasting really does for you as an entrepreneur once the mic is live: how it supports the brand, drives opportunity, builds long-term equity & ultimately makes you feel less lonely as a founder. Keep listening to hear ...
People in this episode
Host: Juliet Fallowfield
Guest: Samantha Cusick
Topics covered
- podcasting
- brand trust
- entrepreneurship
- community building
- authority positioning
Keywords
- podcasting
- entrepreneur
- brand trust
- community
- authority
- market
- opportunity
More episodes of How To Start Up by FF&M
- How to overcome founder loneliness, with Emmie Faust, founder of Female Founders Rise
- How to: build a truly consumer-led business, Nick Croft-Simon, White Rabbit
- How to scale early by saying no: Dan Cray, PHIZZ
- How to start, scale & stay married Marie du Petit Thouars & Matt Berkson, Maison Louis Marie
- How to use social media to grow your business, Sophie Paterson Interiors
- How to start a business & stay healthy, Rhian Stephenson, Artah
Explore listener stats, chart rankings, contacts and more on the How To Start Up by FF&M podcast page.