How to make podcasting work for your business with Samantha Cusick

About this episode

Samantha Cusick discusses how podcasting can enhance brand trust and community while positioning entrepreneurs as authorities in their fields.

Samantha Cusick is one of the most recognisable voices in hair & uses podcasting to deepen brand trust, create community, as well as accidentally open doors commercially & position herself as an authority in a crowded market. In this episode, we unpack what podcasting really does for you as an entrepreneur once the mic is live: how it supports the brand, drives opportunity, builds long-term equity & ultimately makes you feel less lonely as a founder. Keep listening to hear ...

People in this episode

Host: Juliet Fallowfield

Guest: Samantha Cusick

Topics covered

• podcasting
• brand trust
• entrepreneurship
• community building
• authority positioning

Keywords

• podcasting
• entrepreneur
• brand trust
• community
• authority
• market
• opportunity

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