349: How to Price a Listing

349: How to Price a Listing

From Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

April 13, 2026 · 53 min

About this episode

The episode discusses effective strategies for pricing a real estate listing and preparing for seller conversations.

Is there a magical number when it comes to pricing a listing? No, not really. But there IS a way to walk into every listing appointment confident, prepared, and ready to have a real conversation about price with your sellers. In this episode, we are finally tackling the how-to of pricing a listing. We have touched on it before, but today we are getting into the actual nuts and bolts of how we prep, what we bring, what we say, and how we guide sellers through one of the most important (and emotional) parts of the listing process. We are sharing the exact questions we ask on that first call, how we prep our CMAs, the talking points we lean on every single time, and the framework that has never failed us: price, location, and condition. We also dig into the pricing pyramid, the buyer pool conversation, and why the data has to drive every decision, even when sellers want a number that the data just does not support. Here's what we cover in this episode: The questions we ask on the very first seller call How we prep before walking into a listing appointment Why we never give a price before we see the house in person How to use the CMA summary as a collaborative tool with sellers Why…

People in this episode

Hosts: Alissa Jenkins, Katy Caldwell

Topics covered

  • pricing a listing
  • real estate
  • seller conversations
  • CMA preparation
  • listing process
  • buyer pool

Keywords

  • pricing
  • listing appointment
  • CMA
  • real estate
  • seller
  • price per square foot
  • pricing pyramid

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