351: Secret Agent Problems Killing Your Business

351: Secret Agent Problems Killing Your Business

From Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

April 27, 2026 · 51 min

About this episode

The episode discusses the pitfalls of being a 'secret agent' in real estate and encourages agents to be more visible and engage with people directly.

Are you a secret agent? No, not the cool James Bond kind. We are talking about the Realtor kind who hides behind postcards, online leads, and busy work instead of actually talking to real people. We keep getting messages from agents who are spending thousands of dollars on lead generation, farming, and marketing while avoiding the one thing that actually works: being visible. So we are revisiting this topic because clearly, y'all need to hear it again. We start with a really honest message from a listener who spent $6,500 on a lead generation program that produced zero leads. She has been in the business since 2018, does about $8 million a year, and she is the first to admit that fear made that decision for her. She did not want to put herself out there, so she threw money at a solution that did not require her to talk to real humans. We also share a story about an agent who is incredibly involved at her kids' school but will not tell anyone she is in real estate out of fear of being salesy. Whether you are an introvert, an extrovert, or somewhere in between, this episode is your permission slip to stop hiding and start showing up. We are breaking down the fears that keep agents…

People in this episode

Hosts: Alissa Jenkins, Katy Caldwell

Topics covered

  • real estate
  • lead generation
  • visibility
  • overcoming fear
  • business strategies
  • introversion
  • entrepreneurship

Keywords

  • secret agent
  • real estate
  • lead generation
  • visibility
  • fear
  • marketing
  • business
  • entrepreneurship

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