Ep 449 - Owning Your Game's Positioning with Andrew Pappas
From Indie Game Movement - The podcast about the business and marketing of indie games. by Andrew Pappas, Game Marketing Strategist and Consultant
April 14, 2026 · 35 min · Episode 447
About this episode
This episode discusses the importance of owning a game's distinct positioning in the market.
Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember. Episode Shownotes Link: https://rengenmarketing.com/449
People in this episode
Host: Andrew Pappas
Topics covered
- game positioning
- indie game marketing
- marketable truth
- game distinctiveness
- business strategy
Keywords
- indie games
- game marketing
- positioning
- business strategy
- marketability
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