Breaking Down the Sales-Service Divide in Automotive Retail
About this episode
Sharon Kitzman discusses how dealerships can leverage service data to enhance sales and customer retention in automotive retail.
As economic uncertainty pushes consumers to keep their vehicles longer, dealerships are searching for more efficient ways to drive sales and retention. In this episode, Sharon Kitzman, CEO of Affinitiv, explains why the service lane remains one of the most overlooked opportunities in automotive retail and how dealers can turn service customers into vehicle buyers through data-driven engagement. Kitzman discusses how service history, vehicle equity, and ownership data can help dealers identify...
People in this episode
Host: Jim Fitzpatrick
Guest: Sharon Kitzman
Topics covered
- sales
- service
- automotive retail
- data-driven engagement
- customer retention
Keywords
- automotive
- sales-service divide
- dealerships
- service lane
- customer engagement
Mentioned in this episode
Organizations: Affinitiv
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