
Mike Gilson discusses how AI can help dealerships uncover hidden revenue opportunities within their data systems.
Mike Gilson, CEO of Conversica, joins us to discuss how AI is helping dealerships uncover hidden revenue opportunities buried within their existing data systems. As dealerships generate massive amounts of information through sales, service, inventory, and customer interactions, much of that data remains trapped in disconnected legacy platforms. Gilson explains how modern AI can act as an intelligence layer on top of existing DMS and CRM systems, helping dealers identify actionable opportuniti...
Host: Jim Fitzpatrick
Guest: Mike Gilson
Organizations: Conversica, CBT News
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