From the inside out: How event teams are driving smarter innovation

About this episode

The episode discusses how event teams can integrate intentional innovation into their programs, featuring insights from leaders at Okta and Asana.

On this episode of Inside the Brand Experience, Invision’s Laliv Hadar, SVP, Brand and Marketing, sat down with Katie Batten, Director of Strategic Events at Okta, and Allison Barrett, Head of Global Events at Asana, to explore a question many experiential marketing leaders face: how do you build intentional innovation into your events program before it becomes an afterthought? Katie shared how Okta's Octane Ambassador Program turned internal enthusiasm into a real operational advantage, and ...

People in this episode

Host: Laliv Hadar

Guests: Katie Batten, Allison Barrett

Topics covered

• event innovation
• experiential marketing
• internal programs
• strategic events
• brand experience

Keywords

• event teams
• innovation
• experiential marketing
• Okta
• Asana
• Octane Ambassador Program
• strategic events

Mentioned in this episode

Organizations: Okta, Asana

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