The Untapped Power of Events: Driving Growth in Tech

About this episode

This episode explores how events can drive growth in the tech industry through meaningful engagement and measurable results.

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry. With long sales cycles and complex buying processes, tech brands need more than just brand awareness, they need meaningful engagement and measurable results. Join Laliv Hadar, SVP of Marketing at Invision, as she speaks with Jeremy Youett, Head of Proprietary Events, Atlassian, to explore how events can transform from one-off activations to always-on engines of growth. With exp...

People in this episode

Host: Laliv Hadar

Guest: Jeremy Youett

Topics covered

• events
• growth
• tech industry
• marketing
• engagement
• sales cycles

Keywords

• events
• growth
• tech
• marketing
• engagement
• sales cycles
• buying processes

Mentioned in this episode

Organizations: Invision, Atlassian

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