Lessons from a Rebrand

About this episode

The episode discusses Invision's recent rebrand and the strategic process behind it.

In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going. Join Strategy Director Evan Strange and Senior Creative Director John Edgington as they break down the process behind redefining who we are, what we do, and what we believe in. From the early signals (internal feedback, shifting industry dynamics, and evolving client needs) to the many rounds of exploration, feedback, and...

People in this episode

Guests: Evan Strange, John Edgington

Topics covered

• rebranding
• agency strategy
• creative process
• client needs
• industry dynamics

Keywords

• rebrand
• agency
• strategy
• creative direction
• client feedback

Mentioned in this episode

Organizations: Invision

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