Ep 66: Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams
About this episode
Stef Williams shares her journey from fitness influencer to tech founder while managing endometriosis and pregnancy.
Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy. In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape. What we cover: Staying relevant in the ever evolving world of social media Adapting to training and lifestyle with Endemetriosis The journey of how WeGlow started Stef’s evolving relationship with social media Building business for an exit Balancing pregnancy with career & business We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Stef Williams 02:01 Early Instagram Fitness Era 06:34 Branching Beyond Workouts 12:27 Endometriosis and Body Pressures 18:45 From Creator to Founder 23:53 Building Teams and Hiring Lessons 30:17 Product Business Hard Lessons 38:09 Why Subscription Business Models Win 43:43 WeGlow Vision and Women’s Health…
More episodes of Ladies Who Launch
- Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick
- Ep 73: Building SheerLuxe: The build, growth and £40M sell
- Ep 72: “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back
- Ep 71: Behind Rochelle Humes Skincare Brand Launch
- Ep 70: MERIT Beauty CMO: Behind the brand
- Ep 69: Building Ru & Rocka: From Ideation to Selfridges Launch
Explore listener stats, chart rankings, contacts and more on the Ladies Who Launch podcast page.