About this episode

Donna Varner discusses her role in rebranding Schlotzsky's Deli and the balance between tradition and future growth.

Send us Fan Mail It was in McAllen, a small town just over 300 miles from Austin, where Donna Varner had a revelation about her new employer. Varner had been hired by Schlotzsky's Deli as Chief Brand Officer, and one of her first tasks was to lead the deli franchise through a rebranding effort. While trying to get back to Schlotzsky’s home base in Austin one day, a storm in Texas led to canceled flights, and so Varner and a handful of other people decided to carpool there together inst...

People in this episode

Guest: Donna Varner

Topics covered

• rebranding
• customer loyalty
• franchise management
• brand strategy
• business growth

Keywords

• Schlotzsky's Deli
• rebranding
• customer loyalty
• franchise
• business strategy

Mentioned in this episode

Organizations: Schlotzsky's Deli

Places: McAllen, Austin, Texas

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