#526: Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World
About this episode
Jakob Harrison discusses how FIS is leveraging AI to enhance brand loyalty amidst the challenges of agentic commerce.
Send us Fan Mail The advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered loyalty programs that become increasingly more efficient and personalized. But Jakob Harrison, Head of GTM for Payment Networks at fintech company FIS, notes that just like all new technology, AI will also bring new challenges for brands. This is especially true as agentic commerce grows more prevalent and transforms how consumers...
People in this episode
Host: Loyalty360
Guest: Jakob Harrison
Topics covered
- artificial intelligence
- loyalty programs
- agentic commerce
- consumer connection
- fintech
Keywords
- AI
- loyalty programs
- FIS
- agentic commerce
- consumer engagement
Mentioned in this episode
Organizations: FIS, Loyalty360
More episodes of Leaders in Customer Loyalty, Powered by Loyalty360
- #527: Leaders in Customer Loyalty: Brand Stories | How Wyndham Hotels & Resorts is building customer loyalty beyond hotel stays
- #525: Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests
- #524: Leaders in Customer Loyalty: Supplier Voices | CarltonOne Helps Clients Build Global Loyalty Programs that are Meaningful
- #522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys
- #521: Leaders in Customer Loyalty: Brand Stories | How Schlotzsky’s Deli is Returning to its Roots While Also Focusing on the Future
- #520: Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom
Explore listener stats, chart rankings, contacts and more on the Leaders in Customer Loyalty, Powered by Loyalty360 podcast page.