About this episode

The episode discusses the challenges brands face in aligning stakeholders on the value of loyalty programs and the importance of a modern tech stack for personalizing customer journeys.

Send us Fan Mail One of the challenges that brands can often face when implementing a loyalty program is getting key stakeholders on the same page about the value of the initiative. More specifically, a chief financial officer and a chief marketing officer might have very different views of the program, with the former seeing it as a cost center while the latter sees it as a growth engine. A CFO could focus on economics over perks by looking to add expiration policies or increasing red...

Topics covered

• customer loyalty
• data integration
• technology stack
• personalization
• stakeholder alignment

Keywords

• loyalty program
• CFO
• CMO
• data
• customer journeys
• tech stack
• personalization

Mentioned in this episode

Organizations: Loyalty360

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