#525: Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests
About this episode
The episode discusses how Firehouse Subs' mission to serve both customers and first responders has enhanced emotional loyalty among its guests.
Send us Fan Mail Companies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But for Firehouse Subs, its mission is twofold: One is serving its customers the hot subs they crave, and the other is serving first responders across the country. The company, which was founded in 1994 by brothers Chris and Robin Sorensen, takes this mission to help first responders personally....
Topics covered
- customer loyalty
- brand mission
- emotional connection
- first responders
- business purpose
Keywords
- Firehouse Subs
- customer loyalty
- emotional loyalty
- first responders
- business mission
Mentioned in this episode
Organizations: Firehouse Subs
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