Identify Your LinkedIn Ads Traffic

April 4, 2025 · 46 min · Episode 158

About this episode

AJ Wilcox interviews Adam Robinson about website visitor identification and its impact on LinkedIn Ads strategy.

Show Resources: Here are the resources we covered in this episode: Watch this episode Connect with Adam Robinson on LinkedIn Get RB2B ! It's Free! Sam McKenna's case study using LinkedIn Ads w/ RB2B Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Email us with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show , host AJ Wilcox sits down with Adam Robinson , founder of RB2B.com , to discuss the hot (and surprisingly free) trend of website visitor identification —what it is, how it works, and how B2B marketers can use it to level up their LinkedIn Ads strategy. Adam shares how RB2B helps marketers identify individual website visitors—complete with LinkedIn profiles, emails, and more—and how this signal can be used for lead generation, retargeting, and enhanced CRM workflows. Together, AJ and Adam walk through a real case study where just $200 in LinkedIn ad spend drove a 1,478% spike in traffic and real pipeline results. The episode also takes a valuable detour into organic content and personal branding, offering gold-level insight on how to find your voice on…

People in this episode

Host: AJ Wilcox

Guest: Adam Robinson

Topics covered

LinkedIn Ads
website visitor identification
B2B marketing
lead generation
retargeting
CRM workflows
personal branding

Keywords

LinkedIn Ads
visitor identification
B2B marketing
lead generation
retargeting
CRM integration
organic content

Mentioned in this episode

Organizations: RB2B.com, LinkedIn, RB2B