Is Vertical Video Best?

May 22, 2025 · 38 min · Episode 160

About this episode

AJ Wilcox and Chandler Quintin discuss the performance of vertical versus horizontal video ads on LinkedIn, revealing surprising results.

Show Resources: Amazing video ads performance with Chandler Quintin Chandler Quintin on LinkedIn or funb2bads.com Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Subscribe Rate/Review Contact us with any questions, suggestions, or corrections Summary: In this surprising episode of The LinkedIn Ads Show , host AJ Wilcox teams up with guest Chandler Quinton of Video Brothers to bust a long-held belief: that vertical video outperforms other formats on LinkedIn. After analyzing over $140,000 in ad spend across multiple campaigns, they discovered that horizontal (16:9) video significantly outperforms vertical (9:16) and square (1:1) in view rate, completion rate, and cost efficiency—by as much as 2x to 4x . Show Transcript: For the full show transcript, see the show notes page here: Episode 160

People in this episode

Host: AJ Wilcox

Guest: Chandler Quintin

Topics covered

video advertising
LinkedIn ads
marketing strategies
horizontal video
vertical video
ad performance

Keywords

vertical video
horizontal video
ad spend
completion rate
view rate
cost efficiency
LinkedIn advertising

Mentioned in this episode

Organizations: Video Brothers, LinkedIn, funb2bads.com