LinkedIn's Measurement Insights Tool

April 17, 2025 · 19 min · Episode 159

About this episode

AJ Wilcox discusses LinkedIn's Measurement Insights tool and its impact on evaluating advertising performance.

Show Resources: Here are the resources we covered in this episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Email us with any questions, suggestions, or corrections! Summary: In this episode of The LinkedIn Ads Show , host AJ Wilcox unpacks LinkedIn's newest analytics feature: the Measurement Insights tool . Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50 recent touchpoints per user. AJ explores each section of the tool, shares where it shines, and gives honest commentary on areas where it still falls short—like campaign-level granularity and efficiency-based measurement. Key Takeaways: Funnel Performance is Bucketed by Objective – LinkedIn assigns campaigns to funnel stages based on the objective selected (e.g., brand awareness = top of funnel), which may not reflect actual strategy or intent. Powerful Visual Reporting with Limitations – While the new performance charts allow overlaying up to three metrics, they can't be drilled…

People in this episode

Host: AJ Wilcox

Topics covered

LinkedIn Ads
Measurement Insights Tool
Analytics
Advertising Performance
CRM Integration

Keywords

LinkedIn
Measurement Insights
advertising
analytics
CRM data
performance evaluation
funnel stages

Mentioned in this episode

Organizations: LinkedIn