EP 1055 Part 5 of 5 | The Advice Every Coffee Roaster Needs to Hear (Ana Maria Donneys) | Map It Forward
About this episode
In this final episode of a series, Ana Maria Donneys shares crucial advice for coffee roasters on navigating industry volatility.
Advertising Sponsor MIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started. Episode Description This is Part 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia. Across this series, Lee and Ana have explored how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades. Together they've discussed climate, politics, financing, pricing, and what producers are experiencing as El Niño begins reshaping coffee production. In this final episode, Lee asks Ana a simple but important question: What advice would you give coffee roasters over the next 6–18 months? Ana's answer centres on relationships. She encourages roasters to speak directly with producers or importers, understand how farms are being affected by El Niño, and ask important questions about…
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