EP 1061 Part 1 of 5 | When Coffee Branding Becomes the Business Model (Lee Safar) Map It Forward
About this episode
Lee Safar explores the importance of coffee branding versus building a responsible coffee business in the first part of a five-part series.
Advertising Sponsor Get “ The Coffee Report by Map It Forward” directly to your inbox every Friday by signing up for either our Green Coffee or Roasted Coffee Patreon tiers in our Patreon community. Head to https://www.patreon.com/collection/2275485 to read our first report for free. Sign up for as little as $5 per month. Episode Description This is episode 1 of a five-part solo series of The Daily Coffee Pro Podcast by Map It Forward titled Saying the Quiet Parts Out Loud. This series was not originally scheduled to be a solo series. A guest who had recorded a five-part discussion about the rise of branded coffee producers asked for the episodes to be withdrawn shortly before publication. Rather than abandon the subject, podcast host Lee Safar uses this episode to examine the argument herself: has building a recognisable personal or farm brand become more important than building a responsible coffee business? Lee explores how producers, roasters, baristas and other coffee professionals have increasingly used visibility, competitions, public relations and social media to differentiate themselves. She traces part of this evolution through Panama’s most prominent producer estates…
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