EP 1057 Part 2 of 5 | Why Coffee Stock Levels Matter More Than You Think (Jonas Leme Ferraresso) Map It Forward

EP 1057 Part 2 of 5 | Why Coffee Stock Levels Matter More Than You Think (Jonas Leme Ferraresso) Map It Forward

From MAP IT FORWARD Middle East by MAP IT FORWARD

July 13, 2026 · 25 min · Episode 1057

About this episode

This episode discusses the complexities of coffee stock levels and their impact on the global coffee market with agronomist Jonas Leme Ferraresso.

Advertising Sponsor MIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started. Episode Description This is Part 2 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring what every coffee professional should understand about Brazil's 2026 harvest and what it means for the global coffee market. One of the biggest misunderstandings in today's coffee market isn't how much coffee Brazil is producing, it's how much coffee is actually available. When people hear that Brazil has coffee stored in warehouses, many assume those inventories provide a comfortable safety buffer. The reality is far more complicated. In this episode, Jonas explains the difference between coffee that physically exists and coffee that is commercially available. We discuss why warehouse inventories have become so important after the volatility of recent years, what remains from previous harvests, and why declining stock levels can amplify market uncertainty even when a new crop is arriving. This…

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