EP 1060 Part 5 of 5 | Why Nobody Can Predict Coffee Anymore (Jonas Leme Ferraresso) Map It Forward
About this episode
This episode discusses the impact of geopolitics and fertilizer availability on the coffee industry, particularly in Brazil.
Advertising Sponsor MIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started. Episode Description This is Part 5 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, examining the realities behind Brazil's coffee harvest and the growing uncertainty shaping the global coffee industry. Coffee businesses often focus on weather forecasts, crop estimates, and C Market prices. But what if one of the biggest risks to coffee has nothing to do with rainfall or production? In this final episode, Jonas explains why geopolitics, fertilizer availability, global logistics, and international trade have become just as important as climate when trying to understand the future of coffee. Brazil depends heavily on imported fertilizers to sustain one of the world's largest agricultural industries. Much of that supply originates in regions experiencing political instability or relies on shipping routes that have become increasingly vulnerable to conflict. As governments compete for critical…
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- EP 1058 Part 3 of 5 | How Trump Changed the Global Coffee Trade (Jonas Leme Ferraresso) Map It Forward
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