EP 1059 Part 4 of 5 | El Niño Could Change Everything for Coffee (Jonas Leme Ferraresso) Map It Forward
About this episode
This episode discusses the complexities of forecasting Brazil's coffee crop amidst the influence of El Niño and other agricultural factors.
Advertising Sponsor This episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more. Episode Description This is Part 4 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities behind Brazil's 2026 harvest and why the coffee market continues to struggle with uncertainty. Every year, long before coffee is harvested, predictions begin to circulate about how large the next crop will be. Markets react. Businesses make purchasing decisions. Expectations are formed. But how reliable are those predictions? In this episode, Jonas explains why forecasting Brazil's 2027 coffee crop is far more complicated than many market participants appreciate. While current growing conditions suggest the potential for a very large crop, coffee is an agricultural system—not a manufacturing process—and potential means very little until weather, disease, flowering, and fruit development have all played out. We explore how El Niño influences rainfall and temperature patterns across Brazil, why excessive rain during harvest can create…
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