EP 1056 Part 1 of 5 | Why Brazil's Coffee Harvest Is Defying Expectations (Jonas Leme Ferraresso) Map It Forward
About this episode
This episode discusses the unexpected realities of Brazil's 2026 coffee harvest with agronomist Jonas Leme Ferraresso.
Advertising Sponsor This episode is brought to you by Arcadia Green Coffee , Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK. Instagram: https://www.instagram.com/arcadiagreencoffee/ WhatsApp: https://wa.me/353877871523 Episode Description This is Part 1 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities of Brazil's 2026 coffee harvest, why expectations have shifted so dramatically, and what coffee professionals should actually be paying attention to. At the start of 2026, many analysts expected Brazil to produce a massive crop that would drive coffee prices significantly lower. But the reality on the ground has been very different. In this episode, Jonas explains what he's seeing across Brazil's producing regions, why early production estimates are changing, and how weather, harvest conditions, and farm-level realities are creating a much more complicated picture than market headlines suggest. This conversation lays the foundation for the rest of the series, where we explore market volatility, global trade…
Sponsors
Arcadia Green Coffee
More episodes of MAP IT FORWARD Middle East
- EP 1062 Part 2 of 5 | Why Coffee Businesses Don’t Pay Their Bills on Time (Lee Safar) Map It Forward
- EP 1061 Part 1 of 5 | When Coffee Branding Becomes the Business Model (Lee Safar) Map It Forward
- EP 1060 Part 5 of 5 | Why Nobody Can Predict Coffee Anymore (Jonas Leme Ferraresso) Map It Forward
- EP 1059 Part 4 of 5 | El Niño Could Change Everything for Coffee (Jonas Leme Ferraresso) Map It Forward
- EP 1058 Part 3 of 5 | How Trump Changed the Global Coffee Trade (Jonas Leme Ferraresso) Map It Forward
- EP 1057 Part 2 of 5 | Why Coffee Stock Levels Matter More Than You Think (Jonas Leme Ferraresso) Map It Forward
Explore listener stats, chart rankings, contacts and more on the MAP IT FORWARD Middle East podcast page.