About this episode

This episode discusses the three essential types of emails that small business owners should send to effectively engage their audience and drive sales.

In this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending: Nurture emails (relationship-building and storytelling)Sales emails (yes, you’re allowed to sell)Newsletters (and why they are not the same thing as email marketing)If you’ve been: Second-guessing your draftsLetting emails sit unsentTrying to cram nurturing, selling, and updates into one messageAvoiding email because it feels overwhelmingThis episode will help you simplify...

People in this episode

Host: Lindsay Smith

Topics covered

• email marketing
• small business
• nurture emails
• sales emails
• newsletters

Keywords

• email types
• nurture emails
• sales emails
• newsletters
• email marketing strategies

More episodes of Market This: The Marketing Podcast for Small Business Owners

• S1 #23: The 3 Website Gaps Costing You Money · April 15, 2026 · 14 min
• S1 #22: Stop Treating Your Google Business Profile Like a Listing · April 8, 2026 · 14 min
• S1 #21: Send the Damn Email With Shannon Vonderach · April 1, 2026 · 27 min
• S1 #20: Marketing Myths for Small Business Owners · March 25, 2026 · 12 min
• S1 #19: 4 Ways to Get Clients That Have Nothing to Do with Social Media · March 11, 2026 · 19 min
• S1 #17: How to Get Your Small Business Found on Google With Jess Freeman · February 25, 2026 · 57 min

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