About this episode

This episode discusses three critical website gaps that may be hindering service-based local business owners from converting leads into bookings.

Is Your Website Actually Doing Its Job? You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly costing service-based , local business owners money. In this episode, you'll learn: The "who is this for?" gap: why vague, flowery homepage copy is driving warm leads away, and what to say insteadThe "what happens next?" gap: the difference between a call to action...

People in this episode

Host: Lindsay Smith

Topics covered

• website optimization
• service-based businesses
• local business marketing
• customer engagement
• conversion rates

Keywords

• website gaps
• call to action
• homepage copy
• client referrals
• business owners

More episodes of Market This: The Marketing Podcast for Small Business Owners

• S1 #22: Stop Treating Your Google Business Profile Like a Listing · April 8, 2026 · 14 min
• S1 #21: Send the Damn Email With Shannon Vonderach · April 1, 2026 · 27 min
• S1 #20: Marketing Myths for Small Business Owners · March 25, 2026 · 12 min
• S1 #19: 4 Ways to Get Clients That Have Nothing to Do with Social Media · March 11, 2026 · 19 min
• S1 #18: The 3 Types Of Emails Every Small Business Owner Needs · March 4, 2026 · 16 min
• S1 #17: How to Get Your Small Business Found on Google With Jess Freeman · February 25, 2026 · 57 min

Explore listener stats, chart rankings, contacts and more on the Market This: The Marketing Podcast for Small Business Owners podcast page.