S1 #22: Stop Treating Your Google Business Profile Like a Listing

S1 #22: Stop Treating Your Google Business Profile Like a Listing

From Market This: The Marketing Podcast for Small Business Owners by Lindsay Smith

April 8, 2026 · 14 min · Season 1 · Episode 22

About this episode

This episode discusses the importance of actively managing your Google Business Profile as a strategic tool for local business visibility.

If you set up your Google Business Profile and haven't touched it since, this episode is for you. A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you're a local business, it's one of the most powerful (and free) visibility tools you have. The catch? It only works if you treat it like the strategy it actually is. In this episode, I'm chatting about how your Google Business Profile fits into your broade...

People in this episode

Host: Lindsay Smith

Topics covered

  • Google Business Profile
  • local business
  • visibility tools
  • marketing strategy
  • business growth

Keywords

  • Google Business Profile
  • local business
  • marketing strategy
  • visibility
  • business owners

Mentioned in this episode

Organizations: Google Business Profile

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