
S1 #22: Stop Treating Your Google Business Profile Like a Listing
From Market This: The Marketing Podcast for Small Business Owners by Lindsay Smith
April 8, 2026 · 14 min · Season 1 · Episode 22
About this episode
This episode discusses the importance of actively managing your Google Business Profile as a strategic tool for local business visibility.
If you set up your Google Business Profile and haven't touched it since, this episode is for you. A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you're a local business, it's one of the most powerful (and free) visibility tools you have. The catch? It only works if you treat it like the strategy it actually is. In this episode, I'm chatting about how your Google Business Profile fits into your broade...
People in this episode
Host: Lindsay Smith
Topics covered
- Google Business Profile
- local business
- visibility tools
- marketing strategy
- business growth
Keywords
- Google Business Profile
- local business
- marketing strategy
- visibility
- business owners
Mentioned in this episode
Organizations: Google Business Profile
More episodes of Market This: The Marketing Podcast for Small Business Owners
- S1 #30: Content Marketing for Local Business Owners. What if You're Overthinking It? · June 10, 2026 · 18 min
- S1 #29: Is Your Website Quietly Turning Away Clients? | Website Copywriting · June 3, 2026 · 15 min
- S1 #28: Your Website Copywriting Problem Isn’t Your Design. It’s Your Headline. · May 27, 2026 · 15 min
- S1 #27: What Local Business Owners Get Wrong About Standing Out · May 20, 2026 · 21 min
- S1 #26: Stop Overthinking Email Marketing: Build Your Local Business Email List in Days · May 13, 2026 · 19 min
- S1 #25: Local Business Marketing Isn’t Just Instagram Anymore · May 6, 2026 · 18 min
Explore listener stats, chart rankings, contacts and more on the Market This: The Marketing Podcast for Small Business Owners podcast page.