About this episode

Ruth Zive discusses the decline of SEO and the shift towards voice-first technology in marketing.

SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tactical approaches for transitioning from search-dependent marketing to direct customer outreach and voice-powered brand experiences. The discussion covers practical frameworks for reducing AI-generated strategy bloat while accelerating go-to-market execution. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Ruth Zive

Topics covered

• SEO
• customer acquisition
• voice technology
• brand engagement
• marketing strategies

Keywords

• SEO
• voice technology
• customer outreach
• brand experiences
• AI strategy

Mentioned in this episode

Organizations: Voices, Microsoft, BMW

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