About this episode

Ruth Zive discusses how voice technology is transforming brand-customer connections and offers strategies for effective integration into marketing.

Voice technology is reshaping how brands connect with customers. Ruth Zive, Chief Marketing Officer at Voices, explains how companies can build authentic brand experiences in voice-first environments. She discusses performance-grade AI voice selection strategies, cross-platform voice consistency frameworks, and practical approaches for integrating voice technology into existing marketing workflows without over-strategizing implementation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Ruth Zive

Topics covered

• voice technology
• brand experiences
• AI voice selection
• marketing workflows
• cross-platform consistency

Keywords

• voice technology
• brand experiences
• AI
• marketing
• voice-first

Mentioned in this episode

Organizations: Voices

More episodes of MarTech Podcast ™ // Marketing + Technology = Business Growth

• If SEO is actually dying, what should marketers stop doing today? · April 29, 2026 · 5 min
• One marketing lesson from Lady Gaga that every CMO should steal · April 28, 2026 · 4 min
• Let's ban this phrase from AI vendor pitches forever · April 18, 2026 · 5 min
• You say you're data-driven but are you lying? · April 17, 2026 · 4 min
• The most useful AI workflow · April 16, 2026 · 4 min
• AI will erase this Martech category? · April 15, 2026 · 3 min

Explore listener stats, chart rankings, contacts and more on the MarTech Podcast ™ // Marketing + Technology = Business Growth podcast page.