About this episode

Chris O'Neill discusses the challenges marketers face in being data-driven and how AI can enhance marketing strategies.

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels and discusses rapid deployment strategies that bypass traditional six-week proof-of-concept timelines. O'Neill also shares how composable CDPs create compounding growth engines that iterate based on real-time performance insights. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Chris O'Neill

Topics covered

• data-driven marketing
• AI in marketing
• customer data
• marketing automation
• real-time insights
• composable CDPs

Keywords

• data-driven
• marketing automation
• AI
• customer data
• real-time insights
• composable CDPs
• GrowthLoop

Mentioned in this episode

Organizations: GrowthLoop, Google Canada

Products: Glean

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