One marketing lesson from Lady Gaga that every CMO should steal
About this episode
Ruth Zive discusses how AI voices can enhance customer experiences and the importance of voice branding.
Voice technology transforms customer experiences but most brands still sound robotic. Ruth Zive, Chief Marketing Officer at Voices, explains how performance-grade AI voices are replacing synthetic alternatives across enterprise systems. She discusses coordinating voice branding with visual identity systems, implementing actor-powered voice models for conversational AI agents, and measuring voice experience impact on customer engagement metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
People in this episode
Guest: Ruth Zive
Topics covered
- voice technology
- customer experience
- AI voices
- branding
- marketing strategy
Keywords
- voice technology
- AI voices
- customer engagement
- branding
- conversational AI
Mentioned in this episode
Organizations: Voices
Books & works: Lady Gaga
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