One thing marketers should stop doing immediately
About this episode
Amanda Cole discusses the overuse of AI terminology in marketing and advocates for treating AI as a standard practice.
Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon like "democratize" from marketing vocabulary and treating AI-powered personalization as fundamental to modern ecommerce strategy. Cole also discusses how Bloomreach's platform integrates customer data to deliver individualized experiences without relying on trendy terminology. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- AI in marketing
- jargon in marketing
- personalization
- ecommerce strategy
- customer data integration
More episodes of MarTech Podcast ™ // Marketing + Technology = Business Growth
- Which live sport is still the most valuable advertising property in America?
- How CTV Became Performance Marketing’s Next Channel
- What's more important in the AI era: trust, traffic, or personalization?
- If you could delete one category from the MarTech stack tomorrow, what would it be?
- What's one thing marketers still believe about websites that won't be true three years from now?
- What's the scariest part of putting your revenue at risk?
Explore listener stats, chart rankings, contacts and more on the MarTech Podcast ™ // Marketing + Technology = Business Growth podcast page.