The most human skill that becomes more valuable as AI gets better
About this episode
Amanda Cole discusses the increasing value of authentic storytelling in marketing as AI technology advances.
Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, building custom share-of-voice tracking tools with Supabase integration, and organizing strategic insights through NotebookLM project folders. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- AI implementation
- human connection
- authentic storytelling
- marketing technology
- automation
- strategic insights
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